Discovery Content is proud to work with small businesses to boost their online presence and brand recognition. At Discovery Content we pride ourselves on providing affordable campaigns with no compromise on quality. Our services are results-driven and entirely focused on the success of your business. Small Business SEO Search Engine Optimisation (SEO) is a powerful tool for maximising your online presence and increasing your reach and conversion rate. Our team of experts have created an innovative SEO strategy using natural link building to produce effective results, enhancing brand awareness and online credibility. Local Promotion small business brisbane seo A cost effective method to drive traffic towards your site is pay-per-click (PPC) marketing. Well placed paid advertising helps to get your brand message straight to your target audience, making it an essential investment. Paid Advertising

Onsite - Tech Report

A comprehensive technical analysis will be provided highlighting key website issues and opportunities to improve search visibility. Audit coverage includes indexation, metadata, site architecture, structured markup, usability and other aspects.

Link Portfolio Analysis

At the start of the campaign we will analyze your current link profile. This is to check the quality of your incoming links and establish if there are any potential issues or risks. We analyse the popularity of your pages, checking the number of domains pointing to your website and their profiles. We continue this safeguarding process during the entire campaign.

Content Development

When it comes to a marketing campaign content is king! Whatever your preferred delivery channel, content is arguably the most important part of the entire campaign. We offer a comprehensive content package to create exciting, engaging content that catches the eye across social media platforms and lends itself to sharing. It also includes content ideation, topic research and of course, writing. Together with your input we are able to create articles, images, surveys, interactive elements and more.

Keyword Research Mapping

Utilising tools such as Semrush.com, Majestic.com, Ahrefs.com, Search Console and Google Analytics we can define the best keywords by search volume specific to your products and services. Important phrases - primary, secondary and long tail - will be matched to their respective pages. This will ensure proper targeting and prioritisation.

Blog recommendations

If your website doesn’t already contain a blog we will assist in the creation of one, as well as providing maintenance tips and further recommendations. If you do already have a blog section we provide a review process to help you maximise the impact of your design and content, and offer advice on other aspects such as social media integration.

Brand Promotion - Outreach

Great content deserves great promotion. Getting targeted traffic to your site is crucial to getting your message heard. Outreach - involving contact with relevant websites, businesses, influences and news sources - is one of our methods aimed at securing high quality content promotion through incoming links and network sharing. The result of this is greater prominence for your organic keywords.

Content Report

From detailed analysis of all existing content on your website we can create a report of potential issues such as indexation, duplication or quality. This process also enables us to identify pages which could be considered linkable assets - i.e. content worth linking to.

Google My Business - GMB

A GMB profile is an important tool for managing a brand’s online presence across Google. If you already use GMB we offer a reporting service based on your profile that enables us to give advice and recommendations. If you don’t currently use GMB we will help you to create a profile and offer instructions on how to manage and maintain it.

Social Media Review

Social media has become an indispensable aspect of every digital marketing strategy for businesses of all sizes. It’s crucial to the success of any campaign that your company website is connected to all major social media platforms - Facebook, Twitter, Instagram, Pinterest and YouTube. We will analyse and produce reports and reviews of your activities across all these platforms and can offer advice and suggestions relevant to your business.

Why Do Small Businesses Need SEO?

Engaging content is no good without an audience to engage.
This is where SEO comes in.

SEO increases your site’s visibility when relevant content is entered into the search engine and helps your brand to reach potential customers.Without SEO, your website is a needle in a haystack.

But SEO is more than just optimisation for a company website and social media presence. Calls to action aren’t limited to your website or even the internet. In-person or in-store interactions lead to social media reviews, website hits, and a targeted reach for your brand.

FREE SEO CONSULTATION

Link Consolidation

This process checks your links and mentions to find all instances where your brand or website is mentioned or presented without the actual link attribution. We correct any potential broken links - those pointing to missing pages or with incorrect linking structure or anchor texts.

Local SEO

Another process we oversee at the outset of an SEO campaign is the checking of your presence in specific areas as part of the local optimisation / suburbs-region strategy. This is to check that your site and company information is on every relevant directory or citations website - if it isn’t, we will add it.

Competitor Research

Keeping tabs on the competition can give your business the edge. With this in mind we offer comprehensive research to analyse the website structure, links, local optimisation tactics, content strategy and branding of up to 10 of your main competitors. On the basis of our findings we produce reports and offer recommendations to optimise your strategy.

The Discovery Content Team is a fine assortment of strategists and digital marketing specialists.

Why Choose Us:

We have a wealth of experience managing an extensive client portfolio from a large range of industries (niche groups).
We have worked closely with those in medicine, the arts, education, finance, insurance and eCommerce.
For each client we are able to tailor an SEO package based on their marketing strategy and priorities.
Scalable monthly payments mean that clients have maximum flexibility with our resources, and no lock in contracts.

Results Focused Digital Marketing Campaign

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