Content Is The New Advertising!
Nothing brings more value to your website than content that speaks to your audience. In a world that is constantly evolving, customers’ needs are changing accordingly. What heavy advertising could do for your business in the previous era, content that responds well to consumers’ needs can do now. This means that businesses are not only faced with simple consumers, but with smart customers that are actively involved in shaping the brand.
People want value, they want answers to their questions, their needs fulfilled, not only the same old products and services promotions that are aggressively pushed on any free space out there.
As a business owner, you need to ask yourself; aside from paid advertising, what can bring more people to my door? Content is the key you are looking for.
Old Habits Won’t Open New Doors – Quality Content Will!
As, let’s say, a small business owner in Australia, your goal is to reach your target audience. This means you will want to build a trustworthy name in your local area. Think of it as being that kind neighbour that always has a solution to your problem. Someone you can easily turn to, not only for a fun time and chit-chat, but also when things get heavy and you need help.
Similar things happen here. Upon building a nice-looking, engaging and unique website, the best way to improve your SEO and become more visible online is to provide fresh and crispy content that communicates to your target audience, answering their questions. This is how you provide value.
The best way to do this is to hire professionals.
Content Strategy
Having no content strategy is like you are planning a trip without knowing a destination (bound to be a disaster). Simply put, having a content strategy is one of the cornerstones of your marketing strategy as it is how you drive traffic, leads, sales, engagement and other business objectives using content
Content Development
Quality is what speaks value, not quantity! To meet your business goals, you need to produce and publish research-based information and articles that tell a well-thought-out story, something you can reach with carefully developed content. That being said, your goal is not only to release as many articles as you can but to publish those that matter and that are of interest to you readers.
Content Optimisation
You wonder if there is a magic trick that will make your content visible to the largest possible target audience? There’s where our SEO knowledge steps in. Good content optimisation, and this means using the appropriate keywords, meta and title tags, relevant links and other SEO puzzles, will make sure that your content isn’t lost like a needle in a haystack, but it is easily found by your target audience.
Content Promotion
Once you’ve built your ideas, developed and optimised your content, its promotion comes as the icing on the cake, and any foodie knows that how well you do your icing is how tasty your cake is going to look. When it comes to content promotion, we are down for the ‘delicious approach’, we use a tailored multichannel method that will make the best out of any platform where your target audience is present.
Content Reporting
You want an insightful, and full-on report about your content that you actually understand? The DC team has you covered. Our content report goes beyond basic numbers for posts or websites sessions, it gives real understanding of how your content is performing and contributing in terms of sales, conversions, and your business opportunities.
Keep Your Customers Engaged and Informed
As people will mostly tend to run through your texts, light and simple, yet informative and engaging wording and relatable topics are the aces up your sleeves.
Your goal is to give people what they need, and here at Discovery Content, we can help you do just that. We will do all that we can to better understand your customers, respond to their dilemmas, together with representing your company in a professional and natural manner.
We work with a team of specialists and experienced writers that will not only use proven SEO principles but also make sure the content pleads your company’s values, brand and philosophy, answering your consumer’s questions and speaking directly to them.
OUR WRITERS DELIVER A RANGE OF COPYWRITING SERVICES LIKE:
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Content research
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Creating informed and original content
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Blog posting
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Web copy
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White papers
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Guest posting
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Infographics
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Video scripts
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…and many more!
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