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29/11/2019
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Black Friday Sales: What’s the deal?

It’s one of the most hyped up ECommerce and retail events of the year. But how did a US sales event to rival Christmas make its way down under? And better yet, why is it so popular in Australia? The Australian economy has slowed in recent years with less Aussies spending at the checkouts. Large […]

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04/11/2019
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Melbourne Cup 2019: Yay or Neigh?

We did a quick straw poll (or should we say “Hay poll”) of 100 Australians and 76% said they would not. Of those who said no, the result was split pretty even between men and women (49.3% v 50.7%)*. Of those who said who said yes to supporting the event, men (58.9%) were more likely […]

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17/10/2019
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$150 million richer? No thanks!

The recent $150 Powerball jackpot tempted almost 1 in 2 Australians who put in an entry into the draw. But a recent survey we ran asking whether people would continue to play lotto after holding group, Tatts Lotto increased ticket prices across all draws increased from August 19, 2019. We surveyed 500 Australians and asked […]

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14/10/2019
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Most Australians Support Greta Thunberg, But Not All

An open-ended survey of 1,500 Australians conducted by Discovery Content in mid-October this year shows positive sentiment towards Greta Thunberg. Excellent example for youth to take action on climate change. Vote to change governments with no policy for climate change. Loved her speech. Hope she becomes a future leader. Female, 65+, Queensland She is highlighting […]

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06/06/2019
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07/05/2018
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Australian voice search trends in 2018

A 1000-user survey conducted by Discovery Content team in May 2018 shows that most Australians don’t use voice search despite strong smartphone adoption. Around 35% of respondents quoted speed and convenience as the main reason for using voice search. Other significant use encompasses information lookup, research work and study with just under 6%. Other themes […]

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15/02/2018
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Study Results: Public Sentiment on .AU Domain Changes

Public sentiment on the upcoming .au changes is revealed in a study by Discovery Content of more than 2,000 respondents. The study included both general public and business/domain owners. Most Australian Web Users Don’t Care One survey asked 1,050 randomly selected Australians what their thoughts were on having an option for Australian websites to drop ‘.com‘ in their domain […]

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01/02/2018
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Australian Pokémon Go Statistics

Nearly one in two Australians have played Pokemon Go. A recent study involving four surveys and a total of 4000 people throughout Australia shows that 47% of online Australians have already played Pokemon Go. Our respondents were both mobile and desktop users from a wide demographic spread. Players by Age The addictive game is being played in the bathroom too. […]

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Amazing YouTube Subscriber Hack

The Hack Send people directly to subscribe lightbox. This feature can be used in your social media stream, profile, website or as part of your newsletter call to action and it provides a faster and more direct way to funnel in new channel subscribers. To see this hack in action go here. How to set it up? […]

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