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Nearly one in two Australians have played Pokemon Go.

A recent study involving four surveys and a total of 4000 people throughout Australia shows that 47% of online Australians have already played Pokemon Go. Our respondents were both mobile and desktop users from a wide demographic spread.

Players by Age

The addictive game is being played in the bathroom too. We asked 1000 Australians about the weirdest place they’ve caught a Pokemon and nearly 15% of them said it was while on the toilet.

Other answers include:

  • “a random person’s driveway at 4am”
  • “kingdom hall of jehovah’s witnesses”
  • “portaloo in a music festival”
  • “pancake parlour”
  • “on the beach at bondi”
  • “my neigh­bours garden in between the chickens”
  • “while stopped at a traffic light”

A staggering 8% have driven a vehicle while catching a Pokemon, 7% have trespassed in order to capture one and 4% admit to have hurt themselves in the process.

  • “yes to be fair it was 3am and pouring rain”
  • “my son almost walked into oncoming traffic playing the stupid game looking down at his phone instead of looking where he was going”

Popularity Comparison

In Australia, Pokemon Go dwarfs monumental events including the latest episode of Star Wars and the release of iPhone 6. Other, known viral phenomena which was meant to “break the internet” including Kim Kardashian and Flappy Bird, don’t come even close.

Understanding Google Trends Data

Numbers represent search interest relative to the highest point on the chart. If, at most ,10% of searches for the given region and time frame were for “pokemon,” we’d consider this 100. This doesn’t convey absolute search volume. Measuring search interest in topics is a beta feature which quickly provides accurate measurements of overall search interest.

To measure search interest for a specific query, we select the “search term” option:

The only theme in Google Australia stronger than Pokemon was the election and related search queries:

Pokemon Go is Superviral

What’s extraordinary about Pokemon Go is not the number of installs, but the number of active users. When Gangnam Style went viral most people would watch it and then move on. There are many desktop games out there with loyal user communities (e.g. World of Warcraft and Final Fantasy) but Pokemon Go has unparalleled growth rate and extremely broad demographic appeal. It has beaten the unbeatable Candy Crush Saga making it the #1 game in the history of mobile gaming.

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