Australian voice search trends in 2018

voice search

A 1000-user survey conducted by Discovery Content team in May 2018 shows that most Australians don’t use voice search despite strong smartphone adoption.

Around 35% of respondents quoted speed and convenience as the main reason for using voice search. Other significant use encompasses information lookup, research work and study with just under 6%.

Other themes include “fun”, “spelling”, “navigation” and “messaging”.

Only a few users quoted “shopping” in the context of their voice searches.

Raw Survey Data